The journal

Field notes on pitch decks, branding and web design — what actually works when you want design to win attention and clients.

How to make a PowerPoint look professional

Fonts, colour, layout and the quick fixes that turn a cluttered deck into one that looks designed.

Logo and branding prices explained — from cheap marketplaces to freelancers and agencies — and what you actually get.

What to check in a portfolio, the questions to ask, and the red flags to avoid when hiring a designer.

The 11 slides investors expect, the story arc that keeps them reading, and the design choices that make a deck feel fundable.

Why a logo isn't a brand, the consistency traps that quietly kill trust, and how to look established before you are.

Conversion is a design problem before it's a traffic problem. The hierarchy, speed and trust signals that turn visitors into enquiries.